Getting your book reviewed is a great way to get the word out there. The publishing industry relies heavily on them for promotional purposes. But precisely what does this imply? If reviews are necessary, how do you acquire them, and where do you even begin?
For starters, remember that visibility is key. If the news about your book is positive, you’ll want to get the word out. Personal networks, word of mouth, and online testimonials can all help you spread the word and increase your visibility. However, if you want reviews from media outlets with no personal relationships, you may wish to engage a publicist; a publicist may help you increase the quantity and quality of exposure and coverage for your book.
Informally written reviews posted by Amazon fans who have read your book and shared their thoughts on Amazon are known as “specific reviews.” Other book reviews are written by editors and other media professionals in a newspaper or magazine and have a more formal tone.
Informal book reviews are something you could often come across on your own. You can reach out to loved ones before the book is edited, but remember to thank them formally and offer them a free copy after publication.
You can ask for feedback from industry insiders once the book has been published. You can submit them wherever you usually review books, even if friends or family wrote them. These ratings can also be used as testimonials in press releases, brochures, and other forms of advertising. Remember to set a reasonable due date when asking for these book reviews.
You can start reaching out to bloggers once the book’s final files are complete. Some blogs do not review books, so their review guidelines and contact details may be posted. Bloggers often provide reviews of books on their websites and on retail sites like Amazon and Goodreads. Keep quiet about the blog review if you value your good name. Make sure you thank them for agreeing to review your book via your initial contact method as soon as possible.
You can only do so much to increase your visibility on your own. Some of the most prominent book review outlets need to provide contact information for authors and refrain from collaborating with them directly. On occasion, you can get in touch with your publisher. On the other hand, there are times when you won’t be able to do so on your own and will want the services of a publicist who can approach journalists and ask for reviews of your book on your behalf.
