3 Marketing Strategies for Aspiring Writers

Getting your book published is just the first step on the path to becoming a well-known author. At this point, the significance of marketing becomes apparent. If you have the right marketing strategies, it could have a significant impact on how visible your book is and how many copies are sold.

However, even before you start the actual process of writing your book, you should already have a plan for how you are going to market it. This is something that is highly recommended. This is by far the most common error made by published authors as well as aspiring writers.


The following are the various strategies for marketing books:


1. Author Website


It is critical for a writer, whether published or not, to have one. It is helpful for authors in establishing their credibility, which is especially important when one is just beginning their journey.

If you also have a website, readers will be able to get a better sense of who you are as a person in general. In most cases, they will gain a deeper understanding of who you are as an author. You can also post information about upcoming events and books. Increasing the amount of engagement, you have with the audience you intend to reach.


2. Social Media


It is time to start thinking about creating social media accounts if you haven’t already done so. It is not necessary for you to maintain a presence across all forms of social media. Pick two or three that you find appealing, but don’t forget to check in with yourself and ask, “Where are my readers?” You won’t be able to promote an adult novel you’ve written on LinkedIn because the site is not intended for that audience. Think about the channel’s audience before devoting a significant amount of your time and energy to it.


3. Media Marketing


At long last, you have reached this significant milestone on your path to becoming a published author. You are entitled to tell the whole world that it’s certainly not an easy feat. While you are waiting for your book to be published, you can pique the interest of prospective book buyers through the use of a marketing platform that is both dynamic and entertaining by producing a video, participating in radio interviews, or making a movie and having trusted book reviewers evaluate it.

You can take advantage of the fact that YouTube is such an influential streaming platform by using it as a means of establishing instant connections with your readers. YouTube is no doubt an influential streaming platform.

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